This Privacy Policy describes how Nurela Group Ltd (“we”, “us”, “our”) collects, uses and protects your personal information when you visit or make a purchase from battleaxesport.com (the “Site”).

We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller

Battle Axe Sportswear Ltd
Office Suite 3, Shrieves Walk, Stratford Upon Avon, England, CV37 6GJ
United Kingdom

Email: hello@battleaxesport.com

For the purposes of UK data protection law, Battle Axe Sportswear Ltd is the data controller of your personal data.

Personal Information We Collect

Information You Provide

When you:

• place an order

• create an account

• sign up for marketing

• contact us

we may collect:

• name

• billing and shipping address

• email address

• phone number

• order details

• payment details (processed securely by payment providers)

Automatically Collected Information

When you visit our website we automatically collect information such as:

• IP address

• device information

• browser type

• pages viewed

• referring website

• time spent on pages

This helps us improve our website and marketing.

How We Use Your Data

We use your information to:

• process orders

• deliver products

• communicate with customers

• provide customer support

• improve our services

• prevent fraud

• analyse website usage

• deliver advertising and marketing

Advertising and Analytics

We may use third-party tools including:

• Shopify analytics

• Google Analytics

• Meta (Facebook / Instagram) Pixel

• TikTok Pixel

• Google Ads conversion tracking

These tools may collect data about your interactions with our website and may use cookies or similar technologies.

This helps us measure advertising performance and show relevant advertisements.

Sharing Your Information

We may share your information with trusted service providers including:

• Shopify Inc. (ecommerce platform)

• payment processors

• delivery couriers

• marketing platforms

• analytics providers

• IT service providers

These providers only receive the information necessary to perform their services.

International Transfers

Some of our service providers may process data outside the UK. Where this occurs we ensure appropriate safeguards are in place.

Data Retention

We retain personal data only as long as necessary for:

• fulfilling orders

• legal and accounting obligations

• resolving disputes

• enforcing agreements

Your Rights

Under UK GDPR you have the right to:

• access your personal data

• correct inaccurate information

• request deletion

• restrict processing

• object to marketing

• request transfer of your data

You can exercise these rights by contacting [email address].

Security

We implement appropriate technical and organisational security measures to protect your personal data.

Complaints

If you have concerns about how your data is handled you may contact:

Information Commissioner's Office (ICO)
https://ico.org.uk